In a 90-day sprint, I build the foundation for who you target and what you say, give you visibility into your entire pipeline, and set up the capability to launch outbound campaigns with best-in-class speed, scale, precision.
What I build
who to reach, and why now
Finding and segmenting the companies that have the pain you solve, and crafting a message they'll actually want to reply to.
Layering sources to get the right data on every relevant company and person, to feed every part of your go-to-market.
Building always-on streams of the companies that need you most.
speed, scale, precision
Finding data no one else uses and turning it into a reason for a few specific companies to listen.
Building cold offers that hold up across tens of thousands, on infrastructure that scales without breaking.
Launching campaigns from list building to first replies in days.
what works, and what is next
Designing your CRM from the ground up, as the source of truth for every lead and deal.
Acting on results, improving continuously from growing customer data, and building it into a system that learns and adapts on its own.
Surfacing what you need to know, with full observability from first touch to closed deal.
At the end of the 90 days, you'll have a steady flow of pipeline, a clear picture of every deal, start to finish, and the clarity to know your next move. All in your systems.

An engineer in the sales room.
I'm obsessed with two things:
After sending tens of thousands of cold emails, I realized my favorite customer, B2B tech companies, had outgrown classic lead gen.
So I went deeper. My engagements at Flowroots are strategic and hands-on: embedded in the team, building the foundation from the ground up, and working with great people.
Best job ever.